Sunday, May 1, 2016

Online Portfolio Checklist for Advanced Commercial Photography Students

Overview: Review the required elements of your end of the year Online Portfolio. This will be your final exam grade for the end of the year.

Required items for Online Portfolio: 

  • Multiple Categories (at least 4)
  • Images with logo or stylized text watermark
  • Cover Images
  • Descriptive information for each photo with reflections on purpose or feeling of images.
  • Bio page filled out with Artistic Statement
  • Résumé Linked on bio page
  • Contact info
  • Professional Social Media account linked

Résumé should include the following elements: 
  • Résumé uploaded to Folio HD account.
  • Education attainment and background information (name of high school, any ACC course work, plans to attend college)
  • Work Experience (This should include employment information of all types with special emphasis on photography paid work. List of major shoots or projects accomplished.)
  • List of skills (software you have learned like Lightroom or InDesign, equipment you have used like photo or poster printers)
  • List of honors (any awards or recognition you have earned with your photography)
  • List of references from teachers, clients, administrators and mentors
Content and Compilation (30 points)
Photo selection shows excellent breadth of variety of type and mastery of form. Portfolio includes multiple (4 or more) categories that are clearly labeled and professionally assembled. Includes multiple attention grabbing cover images.

Professionalism and Artistic Composition (20 points)
Photos have assembled elements well. Good camera angle and choice of vantage point, good selection between vertical or horizontal orientation, close enough to subject to include only necessary elements, cropped if necessary, good use of frame, placement of center of interest. Attention to detail is obvious with few distractions from center of interest seen in photo.

Message and Center of Interest (20 points)
Photos have clear message and communicates well. Shows emotion or tells a story or draws you into it in a way you enjoy looking at it. Photos attract your attention. If you walk by it you will stop.

Résumé, Reflection and Description (20 points)
The student has uploaded a PDF version of a complete résumé that includes the following information: educational attainment, work experience, list of skills, honors and achievements as well as references. It is attractively designed.
Photographer has clearly written artistic statement on bio page. Photos accompanied by fully developed descriptions and reflections from photographer.

Branding (10 points)
Student uses portfolio to present their unique brand using biography, images and social media accounts that demonstrate their areas of interest and special skills they have developed.

Link to PDF version of Rubric: 

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